![]() So, the movie celebrity could be there but it’s not just because there are movie celebrities, they are movie celebrities but probably they know really well about dressing for a special event,” he said. “Even if we take like what we call celebrities, we look at topics where they are respected for their thought leadership in that space. Kishore Thota, director, Customer Experience & Marketing, Amazon India, told TechCrunch in an interview that the company wants to bring different “thought leaders” in particular spaces. This brings the requirement of moderation - to avoid instances of abuse and hatred. Other than offering livestreams, Amazon Live will allow customers to communicate directly with influencers through comments. The live content on Amazon will include streams from mainstream celebrities including Bollywood actor Parineeti Chopra and Indian badminton player Pusarla Venkata Sindhu (PV Sindhu). in 2019, attempting to get a slice of a nascent shopping trend made popular by YouTube, TikTok and Instagram. Amazon itself quietly launched Live in the U.S. The launch follows Walmart-owned Flipkart, Amazon’s chief rival in India, also testing a similar offering on its app early this year. During the company’s ongoing festive sale, it expects to stream over 450 hours of content. The company says it will run 15 livestreams a day between 10 am to 1 am. ![]() The videos were averaging 30 to 600 simultaneous views at the time of publication. They get a cut each time they are able to make a sale.Īmazon Live is currently hosting livestreams across several categories, including electronics, fashion and beauty, and home decor. The idea is, influencers, with already a large following, will drive their fans to the shopping app and influence them into buying products. The retail group has rolled out the new service, called Amazon Live, bringing an army of more than 150 creators to host livestreams and plug products in the videos. Amazon has launched QVC-style livestream shopping in India, the company said Friday, broadening its offerings in the key overseas market where it has deployed over $6.5 billion to win customers.
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